Brian Burdick

Matching advertisements to visual media objects

IDENTIFYING AUTOMATED CLICK FRAUD PROGRAMS

ADVERTISER BACKED COMPENSATION FOR END USERS

OMAHA - USER PRICE INCENTIVE MODEL

Value add broker for federated advertising exchange

ACCOUNTING FOR TRUSTED PARTICIPANTS IN AN ONLINE ADVERTISING EXCHANGE

TOOL FOR OPTIMIZING ADVERTISING ACROSS DISPARATE ADVERTISING NETWORKS

SPECIFYING AND NORMALIZING UTILITY FUNCTIONS OF PARTICIPANTS IN AN ADVERTISING EXCHANGE

Import/export tax to deal with ad trade deficits

Arbitrage broker for online advertising exchange

ORCHESTRATION AND/OR EXPLORATION OF DIFFERENT ADVERTISING CHANNELS IN A FEDERATED ADVERTISING NETWORK

SHARING VALUE BACK TO DISTRIBUTED INFORMATION PROVIDERS IN AN ADVERTISING EXCHANGE

SPECIFYING AND NORMALIZING UTILITY FUNCTIONS OF PARTICIPANTS IN AN ADVERTISING EXCHANGE

NORMALIZING AND TRACKING USER ATTRIBUTES FOR TRANSACTIONS IN AN ADVERTISING EXCHANGE

Price determination and inventory allocation based on spot and futures markets in future site channels for online advertising

RISK REDUCTION FOR PARTICIPANTS IN AN ONLINE ADVERTISING EXCHANGE

LIGHTWEIGHT AND HEAVYWEIGHT INTERFACES TO FEDERATED ADVERTISING MARKETPLACE

DECISION SUPPORT FOR TAX RATE SELECTION

Dynamic generation of advertisement text

Hierarchical data navigation tool populated by a web service

Logocons: AD product for brand advertisers

Calendar control for selection of time periods to filter data

Publisher unions

Distributed architecture for online advertising

System and method for providing instant messaging capability in conjuction with an online reference

Data transformation to maintain detailed user information in a data warehouse

System and method for indexing and prefiltering

System and method for managing a plurality of content items displayed in a particular placement position on a rendered page

Systems and methods for determining relative placement of content items on a rendered page

Systems and methods for allocating placement of content items on a rendered page based upon bid value

Systems and methods for determining bid value for content items to be placed on a rendered page

Systems and methods for estimating placement positions of content items on a rendered page

Data transformation to maintain detailed user information in a data warehouse

Visually displaying sequentially ordered data for mining